Some owners of content sites are earning four and even five-figure incomes per
month selling "nothing." They're doing this by selling their targeted traffic to
other websites through Google's AdSense program.
If you're not familiar with (r)AdSense, it's where (r)Google pays website owners
("publishers") to run ads on their sites. Google accepts paid ads from
advertisers, and then shares this revenue with the publishers who allow these
ads to be displayed on their sites. They pay based upon clicks generated from
the publishers' sites.
Many publishers have discovered that running Google AdSense ads is more
lucrative, and less trouble, than marketing their own products or services. So
an entire industry has sprang up around monetizing websites using AdSense and
other pay-per-click programs.
The "industry" is mature enough that seminars are even held that teach how to
best monetize your content sites. I'll be attending a seminar, in New Orleans,
Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read
more about it at: http://WillieCrawford.com/new-orleans-seminar.html
Since MOST people I've communicated with aren't earning four or five-figure
incomes per month, let's examine how you increase your chances of earning these
amounts.
First of all, your website has to be on a topic (a niche) where people are
spending lots of money. There are niches where advertisers often spend $40 - $50
per click... just to get visitors to their websites. Obviously, these visitors
buy "things" on these websites that make it worthwhile to pay that much for the
traffic.
In case you're wondering what keywords any "sane" marketer would spend $50 on a
single click for, read on...
Certain visitors to websites, that later convert to customers, could literally
be worth thousands, even millions, to marketers. These marketers know the
lifetime value of their visitors, and have the conversion rates calculated!
Markets where customers can be this lucrative include legal/lawsuits, medical,
higher education, real estate, new and used vehicles, investments, travel, and
products offering residual income. There are many others.
I actually have a list of over 9000 keywords that I consult when building a new
site, or optimizing an existing site. Doesn't it makes perfect sense to create
sites that attract visitors with a high value-per-visitor?
You can grab a copy of my list along with a few personal notes on how to
monetize these high-value keywords at: http://9000TopPayingKeywords.com
The keywords on the list above range from 93 cents to $108 per click. There ARE
higher priced keywords but you probably don't want to focus on them since the
competition can be incredibly cutthroat. There are niches where your competitors
will actually sabotage your efforts. Money does that to some people :-)
It makes economic sense to build a site around topics where people are actually
spending money already.
It makes sense to target a market where people have money to spend - and they
expect to spend it on products similar to yours. In that sense, you can even set
up site designed to generate traffic for governmental agencies, foundations,
charities, etc. It's all about getting in front of the traffic and then
re-directing that traffic to those willing to pay for it.
When setting up content sites, it's important that you not violate the
terms-of-service at the pay-per-click management firm that you plan on using.
For example, Google actually tells you that you should not build sites just for
their AdSense program. Yet, they need sites to display their customers' ads in
order for their program to work.
It's a delicate balancing act. Google wants to deliver relevant clicks to their
customers. They know that traffic coming from "junky" or "spammy" sites may not
convert as well for their customers. This would lower their customers ROI, and
lead to many unhappy customers. This would drive Google's customers to their
ever-growing competitors.
Google wants webmasters that have quality, targeted traffic to run AdSense Ads.
When you set up a free blog on Google's Blogger.com they even have the AdSense
invitation "programmed" into the signup process.
So how DO you win the Google AdSense War and get your share of that
multi-billion dollar advertisers' revenue stream? You build high-quality content
sites that focus on niches where people are spending money. It's as simple as
that. You let those already doing it teach you what works best - it's a easy as
that!
Winning the Google AdSense War by: Willie Crawford
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